Imagine the case where you have an outlet and you lack a signage to it. There’s no name, windows or anything particular to it. You would be facing the case where people are going to look for another product that’s the same with yours compared to what you are selling. Having a shop with a proper name and a product image onto it could attract many people and they are going to ask on what you are selling and some people would even be sharing their experience to others about your shop and product.
An example on such cases would be a website which has not been optimized and the other is an optimized website.
Search Engine Optimization (SEO) is the process of creating a web page that is easy to find and one that’s easy to categorize. This is able to help customers to find out about your business from the thousands of companies available. This means that SEO is also an important part when it comes to your digital marketing strategy. This is concerned with a holistic move to help drive customers towards your business through the online platforms. To be able to do this, it is crucial that you make sure the website will rank higher in Search Engine Result Pages (SERP). In order for you to understand about it, an example is that there are 14 billion searches online that happens each month. Just imagine about a fraction of that billion searches happen on your business. For you to get the benchmark, the website you have needs to rank higher in the SERP and that it should be able to perform well in social media marketing as well as with the pay per click (PPC) activities, which needs to get along together with the digital marketing tasks of this digital marketing company.
Advertising is considered to be a very important part for any business. If ever a business goes online, the advertising is going to work best in garnering big amounts of web traffic. SEO will also give an opportunity of free advertising.
Proper SEO actually helps to make a website rank at the first page of SERP. Take note that most people tends to only scan as well as review the first two pages of SERP. Be aware also that about 75% of consumers use search engines in finding local business information. Compared with online marketing like PPC, social media marketing and email marketing program, SEO will give you a good ROI. The last thing is that about 85% customers on a daily basis checks online reviews before making a purchase for a product.
Cited reference: https://www.emoneyindeed.com/10-seo-best-practices/